Monitoring Marketplace
and Enforcement Procedures, Including Litigation

This seminar will provide an overview of the strategies that encourage companies to identify, inventory, and secure protection for intellectual property assets. The program will also explore the ways to encourage internal innovation within a business and the means to assess which innovations are worthy of protection. In addition, the speakers will explain the protocol for a periodic review and ranking of companies’ intellectual property assets, with the goal of maximizing the IP portfolio’s competitive benefit without unnecessary attorney costs.

Program Highlights

• What Is Intellectual Property (IP)? . . . the basics
• Why Should I Care? . . . a strategy for IP procurement and use
• Can I Make Money from It? . . . to license, to litigate or both
• What Are the Courts Saying?. . . eBay v. MercExchange and other recent cases